Whitepapers

The Digital Effectiveness Council strives to empower IAB New Zealand members to navigate the increasing complexity of the digital advertising environment and ecosystem.

With that in mind, we couldn't be more proud of our team and the first of our new series of whitepapers in 2022; ECommerce is a current topic that we believe we can assist with impartial digital expertise and simplify it for our members.

The purpose of this paper is to provide insight on the state of ecommerce in New Zealand, with an overview of the marketplace and the latest research in terms of user experience and innovation in ecommerce capabilities.

We have offered a balance between a thorough overview whilst helping provide actionable insights for planning omnichannel, ecommerce and m-commerce strategies.

The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem.

This comprehensive white paper provides insight on the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits. It explores the different types of video, shining a spotlight on both advanced and emerging opportunities.