Welcome to the Interactive Advertising Bureau

The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Events

IABNZ presents…Online Overview 3rd September 2014

September 03 2014,PwC Building, Level 22, 188 Quay Street, AUCKLAND

NZ Marketing Summit

September 25 2014,SkyCity Convention Centre, Auckland

ad:tech NZ media & marketing conference 2014

November 19 2014,Auckland University of Technology

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Resources

Case Studies - examples of successful online advertising campaigns

Online Measurement in NZ - keep up to date with latest developments here & in Australia

Latest jobs - check out the latest digital jobs

Research - statistics and research reports

Find a service - Search our member directory

Standards & Guidelines

Jargon - Digital jargon

News

Interactive advertising experiences biggest quarter in Q2, 2014

Total interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.

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IAB New Zealand announces new Standards & Guidelines Council

The Interactive Advertising Bureau (IAB) has formed a Standards & Guidelines Council on the back of 24% year-on-year industry growth.

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IABNZ welcomes latest member - Millennium Hotels

With destinations across New Zealand, Millennium, Copthorne and Kingsgate Hotels can introduce you to many of the country’s most fascinating destinations.

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IABNZ welcomes latest member - Tracta Ltd

IABNZ welcomes latest member Tracta Ltd. Tracta has expertise in helping you design and adopt marketing programmes that satisfy short term business needs as well as contribute to long-term brand equity.

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Global Ad Spending Growth to Double This Year

Digital drives gains, will account for over 25% of global media advertising this year. Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

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