Welcome to the Interactive Advertising Bureau

The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Events

NZ Marketing Summit

September 25 2014,SkyCity Convention Centre, Auckland

IABNZ AGM 2014

October 02 2014,Microsoft House, Level 5, 22 Viaduct Harbour Avenue, Auckland

ad:tech NZ media & marketing conference 2014

November 19 2014,Auckland University of Technology

View more events

Resources

Measuring Online Audiences in NZ - Overview of Current Suppliers August 2014

Case Studies - examples of successful online advertising campaigns

Latest jobs - check out the latest digital jobs

Research - statistics and research reports

Find a service - Search our member directory

Standards & Guidelines

Jargon - Digital jargon

News

IABNZ Board Members discuss Opportunities & Challenges highlighted by the IAB/PwC Q2 2014 Report

Interactive advertising experienced its biggest quarter ever in Q2 at $142.37 million up 24% year-on-year.

“No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind,” says Spencer Bailey, Chair IABNZ. “In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market.”

We asked some of our board members to share their thoughts on the Interactive Advertising environment and more.

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Mi9 Welcomes the New MSN

Starting today, consumers will be invited to try the new MSN, represented in the New Zealand advertising market by Mi9 (part of Nine Entertainment Co.). Microsoft is previewing the new web experience at http://preview.msn.com/en-nz/ with the official launch in the coming months.

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IABNZ welcomes latest member - Turner Media

Established in 2007, Turner Media is a niche media publisher and digital marketing agency.

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Interactive advertising experiences biggest quarter in Q2, 2014

Total interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.

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IAB New Zealand announces new Standards & Guidelines Council

The Interactive Advertising Bureau (IAB) has formed a Standards & Guidelines Council on the back of 24% year-on-year industry growth.

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