Welcome to the Interactive Advertising Bureau
The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
Measuring Online Audiences in NZ - Overview of Current Suppliers August 2014
Case Studies - examples of successful online advertising campaigns
Latest jobs - check out the latest digital jobs
Research - statistics and research reports
Find a service - Search our member directory
Jargon - Digital jargon
Interactive advertising experienced its biggest quarter ever in Q2 at $142.37 million up 24% year-on-year.
“No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind,” says Spencer Bailey, Chair IABNZ. “In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market.”
We asked some of our board members to share their thoughts on the Interactive Advertising environment and more.Read more...
Starting today, consumers will be invited to try the new MSN, represented in the New Zealand advertising market by Mi9 (part of Nine Entertainment Co.). Microsoft is previewing the new web experience at http://preview.msn.com/en-nz/ with the official launch in the coming months.Read more...
Established in 2007, Turner Media is a niche media publisher and digital marketing agency.Read more...
Total interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.Read more...
The Interactive Advertising Bureau (IAB) has formed a Standards & Guidelines Council on the back of 24% year-on-year industry growth.Read more...