Welcome to the Interactive Advertising Bureau

The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Events

eCommerce NZ Conference and Exhibition

March 10 2015,Pullman Hotel, AUCKLAND

IABNZ presents…Online Overview in Auckland - 25 March 2015

March 25 2015, Microsoft House, Level 5, 22 Viaduct Harbour Avenue, AUCKLAND

PROJECT 15 ANNUAL CONFERENCE

April 16 2015,Sir Paul Reeves Building, AUT University, 55 Wellesley Street, Auckland

IABNZ Event: PwC Online Advertising Expenditure Report Presentation Q1 2015

May 27 2015,PwC Building, Level 22, 188 Quay Street, AUCKLAND

IABNZ Event: PwC Online Advertising Expenditure Report Presentation Q2 2015

August 20 2015,PwC Building, Level 22, 188 Quay Street, AUCKLAND

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Resources

Measuring Online Audiences in NZ - Overview of Current Suppliers August 2014

Case Studies - examples of successful online advertising campaigns

Latest jobs - check out the latest digital jobs

Research - statistics and research reports

Find a service - Search our member directory

Standards & Guidelines

Jargon - Digital jargon

News

IABNZ announces Mobile Showcase

According to the IAB/PwC Q4 2014 Ad-spend report Mobile is the fastest growing channel – up 119% year-on-year however with only a 2.4% market share of the total digital ad-spend the share is woefully low, especially when compared to other markets such as Australia with 17% (of total share).

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In 2015 advertisers will be unable to achieve mass reach without Digital

According to the IABNZ/PWC 2014 Q4 Revenue Report, digital advertising’s explosive growth continues unabated in New Zealand reaching a record $168m over the period (a 32% year-on-year increase).

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IABNZ welcomes latest member - Fisher & Paykel

Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in the USA, Mexico, Italy, Thailand and New Zealand.

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IABNZ welcomes latest member - Oracle Marketing Cloud

Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue.

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IABNZ welcomes latest member - FCB New Zealand

At FCB, we remove all the barriers to finding the most effective solution for our clients’ problems, by operating an integrated model with a single P&L across all our services.

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Members

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