Welcome to the Interactive Advertising Bureau

The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Events

NZ Marketing Summit

September 25 2014,SkyCity Convention Centre, Auckland

ad:tech NZ media & marketing conference 2014

November 19 2014,Auckland University of Technology

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Resources

Case Studies - examples of successful online advertising campaigns

Online Measurement in NZ - keep up to date with latest developments here & in Australia

Latest jobs - check out the latest digital jobs

Research - statistics and research reports

Find a service - Search our member directory

Standards & Guidelines

Jargon - Digital jargon

News

Opportunities for Global Expansion of Programmatic Expertise - Exclusive Study from IAB US

Whitepaper Identifies Seven Key Factors That Characterize Markets Well Suited For Investment - Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad.

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IABNZ welcomes latest member - Tracta Ltd

IABNZ welcomes latest member Tracta Ltd. Tracta has expertise in helping you design and adopt marketing programmes that satisfy short term business needs as well as contribute to long-term brand equity.

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Global Ad Spending Growth to Double This Year

Digital drives gains, will account for over 25% of global media advertising this year. Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

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New Zealanders Shopping Online Anytime, Any place

Online shopping has had exceptional growth with more than three times the number of New Zealanders transacting online than 10 years ago. So, what do we know about  recent behaviours in shopping via the internet - how and where are we going to buy?

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IABNZ welcomes latest member - Simpatico Advertising

IABNZ welcomes our newest member - Simpatico Advertising. Simpatico is a full service advertising and media communications company that works from the consumer back, without making wild assumptions about what messages they will respond to or what makes them tick. And the effectiveness of your marketing budget is simply too important to rely on assumptions.

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