News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Guide to Omnichannel Retail Media

Guide to Omnichannel Retail Media

Thanks to our colleagues at IAB Europe, we are able to share their latest Guide to Omnichannel Retail Media. This resource offers insights into integrating online and offline campaigns and addresses...

2024 Evolution of Audio Survey Results

2024 Evolution of Audio Survey Results

Welcome to the fourth edition of the IAB New Zealand Evolution of Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New...

Digital Audio: Hit Play Event Wrap Up

Audio
Events

Digital Audio: Hit Play Event Wrap Up

Digital Audio is one of the fastest-growing markets in New Zealand media delivering an increase in digital advertising revenue of 34.5% year-on-year. To supply the industry with best practices and...

MeasureUp NZ Event Wrap Up

MeasureUp NZ Event Wrap Up

A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...

Examining Programmatic DOOH's Place in Omnichannel

Examining Programmatic DOOH's Place in Omnichannel

IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...

Gaming Cheat Sheet

Gaming Cheat Sheet

This cheat sheet, prepared by our Digital Effectiveness Council's Video and Attention Working Group, provides an essential guide to understanding and leveraging gaming advertising in the New Zealand...

Creative Guidelines & Best Practices in Advertising in Gaming

Creative Guidelines & Best Practices in Advertising in Gaming

Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The...

DOOH & In-Store Retail Media Playbook 2024

DOOH & In-Store Retail Media Playbook 2024

The IAB US Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to...

2024 ecommerce Report

2024 ecommerce Report

Online shopping has firmly established its place in the ANZ retail landscape, with 77% of NZ shoppers shopping online every month. The data, which comes from the Australian and New Zealand ecommerce...

A Guide for the IAB NZ Digital Advertising Awards 2024

A Guide for the IAB NZ Digital Advertising Awards 2024

As we approach the 8th annual IAB NZ Digital Advertising Awards, the competition for industry recognition has never been greater. The question is: what will make your entry stand out this year? We...

Beyond the Shelf: The Future of Retail Media Event

Beyond the Shelf: The Future of Retail Media Event

Local and international retail media experts shared their insights with IAB New Zealand Members, and the digital advertising community at our sold-out event, 'Beyond the Shelf: The Future of Retail...

Cloud Computing & Data Privacy in Aotearoa

Cloud Computing & Data Privacy in Aotearoa

Cloud Computing and data privacy in Aotearoa is a rapidly changing landscape, more recently impacted by increased local Cloud demands, the COVID-19 pandemic, and the acceleration of Generative-AI....

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