News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

2025 Events: Save the Dates

Make sure you save these dates for our upcoming 2025 IAB New Zealand events. Tickets are available for IAB New Zealand members and non-members, and members receive reduced member-only ticket prices.

Membership

How to Maximise your IAB New Zealand Membership

Being a member of IAB New Zealand provides you, and your organisation with a range of exclusive member benefits. Here are our top tips on how you can make the most of your IAB New Zealand membership...

2025 Digital Advertising Forecast

According to the Chinese calendar, 2025 is the Year of the Snake which is associated with wisdom and transformation. Our IAB New Zealand Council Chairs and CEO look at five aspects of digital...

The State of First-Party Data & Media: An Exploration of Cookies & Clean Rooms

First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...

Awards

A Night of Celebration at the 2024 IAB New Zealand Digital Advertising Awards

The 2024 IAB New Zealand Digital Advertising Awards were held last night at Shed 10, Queens Wharf celebrating the best work, and most outstanding practitioners in the digital advertising industry....

Guide to Omnichannel Retail Media

Thanks to our colleagues at IAB Europe, we are able to share their latest Guide to Omnichannel Retail Media. This resource offers insights into integrating online and offline campaigns and addresses...

2024 Evolution of Audio Survey Results

Welcome to the fourth edition of the IAB New Zealand Evolution of Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New...