For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and offers insights on how to navigate options to achieve desired outcomes.
Video advertising is most commonly used as an awareness driver for advertising campaigns. The placement is impactful and achieves strong message consumption. As with all things digital, however, online Video can play a role across the funnel depending on how it is used.
If you’re an IAB New Zealand Member, you can download the playbook here
For further information or to become an IAB New Zealand Member, please get in touch.