News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Guideline: MFA Sites a Waste of Investment for Brands

Guideline: MFA Sites a Waste of Investment for Brands

Our team in IAB Australia has issued a warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise...

Video Playbook

Video Playbook

For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...

Value of Attention Buyer’s Guide 2023

Value of Attention Buyer’s Guide 2023

The Value of Attention Buyer's Guide has been designed by IAB New Zealand's Video & Attention Working Group to provide the tools to properly evaluate attention metrics and apply them across video...

A Screens-first Approach - 2022 Whitepaper

Video & Attention

A Screens-first Approach - 2022 Whitepaper

The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. This...

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