News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

2023 pDOOH Market Barometer

Playbooks & Guidelines

2023 pDOOH Market Barometer

New IAB New Zealand Survey Sheds Light on Programmatic DOOH in New Zealand

Value of Attention Buyer’s Guide 2023

Value of Attention Buyer’s Guide 2023

The Value of Attention Buyer's Guide has been designed by IAB New Zealand's Video & Attention Working Group to provide the tools to properly evaluate attention metrics and apply them across video...

Guideline: pDOOH The Impression Multiplier

Guideline: pDOOH The Impression Multiplier

Members of IAB New Zealand’s Programmatic DOOH Steering Committee agreed on an industry benchmark Impression Multiplier formula for New Zealand based DOOH suppliers activating inventory...

The State of the Union: New Zealand's pDOOH Supplier Ecosystem

The State of the Union: New Zealand's pDOOH Supplier Ecosystem

2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the...

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