News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Gaming Cheat Sheet

This cheat sheet, prepared by our Digital Effectiveness Council's Video and Attention Working Group, provides an essential guide to understanding and leveraging gaming advertising in the New Zealand...

Creative Guidelines & Best Practices in Advertising in Gaming

Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The...

DOOH & In-Store Retail Media Playbook 2024

The IAB US Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to...

Guideline: MFA Sites a Waste of Investment for Brands

Our team in IAB Australia has issued a warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise...

Video Playbook

For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...

Search Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Search advertising opportunities.

Native Playbook

This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit...

Mobile Playbook

Mobile as a channel has the reach and personal touch-points across a consumer’s day to make it the most complementary medium to any other channel.

Branded Content Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital branded content opportunities.