News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

2025 Events: Save the Dates

Make sure you save these dates for our upcoming 2025 IAB New Zealand events. Tickets are available for IAB New Zealand members and non-members, and members receive reduced member-only ticket prices.

The State of First-Party Data & Media: An Exploration of Cookies & Clean Rooms

First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...

MeasureUp NZ Event Wrap Up

A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...

Cloud Computing & Data Privacy in Aotearoa

Cloud Computing and data privacy in Aotearoa is a rapidly changing landscape, more recently impacted by increased local Cloud demands, the COVID-19 pandemic, and the acceleration of Generative-AI....

The Value of Data Partnerships

We’ve all heard that the cookie empire is crumbling. The days of tracking anonymous users across the internet is coming to an end, eaten up by changing consumer expectations, privacy laws and Apple...

Navigating First Party Data & Digital Privacy Event

The landscape of first-party data and digital privacy is continuously evolving. Over the past three years, we have engaged in a journey of education, and it is essential that we now focus on...