News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Examining Programmatic DOOH's Place in Omnichannel

IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...

A Guide for the IAB NZ Digital Advertising Awards 2024

As we approach the 8th annual IAB NZ Digital Advertising Awards, the competition for industry recognition has never been greater. The question is: what will make your entry stand out this year? We...

Cloud Computing & Data Privacy in Aotearoa

Cloud Computing and data privacy in Aotearoa is a rapidly changing landscape, more recently impacted by increased local Cloud demands, the COVID-19 pandemic, and the acceleration of Generative-AI....

The Value of Data Partnerships

We’ve all heard that the cookie empire is crumbling. The days of tracking anonymous users across the internet is coming to an end, eaten up by changing consumer expectations, privacy laws and Apple...

AI
Articles

AI in Action: Essential Use Cases for Digital Advertising

IAB New Zealand's Emerging Technology Council reviews some of the primary use cases and applications of AI worth implementing in the digital advertising space.

The Future of Retail Marketing is Quality Reach

It’s time to demystify the OG belief that brand loyalty is the marketing holy grail, where the perfect combination between revenue, cost efficiency and brand reputation is the answer to retail...

Measurement in 2023 and Beyond

The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels...

Reaching Everyone: The Importance of Digital Accessibility

Cowboy Carter topped the charts, but what do Beyoncé and Digital Accessibility have in common? Considering inclusive and accessible design in web content and advertising is not just a 'nice-to-have'...

5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...