News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Articles

Navigating AI Creativity and Ethics in Digital Advertising

Recently IAB's Angelina Eng - Vice president, Measurement, Addressability, and Data Centre, and a panel of US industry experts discussed AI, and how generative AI stands poised to redefine the...

2023 The Evolution of Audio Survey Results

Welcome to the third edition of the New Zealand Digital Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New Zealand's Audio...

The Role of Cookies in Programmatic

A cookie or an HTTP cookie, a.k.a 'web cookie,' or more commonly known as 'browser cookie,' is a tiny text file that a server sends to a user’s computer via the web browser. After being received and...

2022 The Evolution of Audio Survey Results

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour. Audio remains one of the most effective tools in the marketing strategy, however,...

Digital Audio Advertising Buyer’s Guide 2023

The IAB New Zealand Audio Buyer’s Guide has been created by the audio experts from the Audio Working Group to help educate anyone interested in the medium to understand and navigate the unique...

Playbooks & Guidelines

2023 pDOOH Market Barometer

New IAB New Zealand Survey Sheds Light on Programmatic DOOH in New Zealand

Value of Attention Buyer’s Guide 2023

The Value of Attention Buyer's Guide has been designed by IAB New Zealand's Video & Attention Working Group to provide the tools to properly evaluate attention metrics and apply them across video...

Decarbonisation in the Media Industry

An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon...

Video & Attention

A Screens-first Approach - 2022 Whitepaper

The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. This...