News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

5 Key Themes Defining pDOOH in 2024
5 Key Themes Defining pDOOH in 2024
Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...
The Role of Cookies in Programmatic
The Role of Cookies in Programmatic
A cookie or an HTTP cookie, a.k.a 'web cookie,' or more commonly known as 'browser cookie,' is a tiny text file that a server sends to a user’s computer via the web browser. After being received and...

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