News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Native Playbook

This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit...

Mobile Playbook

Mobile as a channel has the reach and personal touch-points across a consumer’s day to make it the most complementary medium to any other channel.

Branded Content Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital branded content opportunities.

Playbooks & Guidelines

Audio Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. IAB and the members of...

2021 Evolution of Audio Survey Results

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour. Audio remains one of the most effective tools in the media plan, however, these...

pDOOH Buyer’s Guide 2023 Edition

IAB New Zealand launched the Programmatic Digital Out of Home (pDOOH) Buyer’s Guide in response to a market requirement for clarity and practical advice for advertisers and agencies looking to invest...

The Future of Retail Marketing is Quality Reach

It’s time to demystify the OG belief that brand loyalty is the marketing holy grail, where the perfect combination between revenue, cost efficiency and brand reputation is the answer to retail...

Measurement in 2023 and Beyond

The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels...

Reaching Everyone: The Importance of Digital Accessibility

Cowboy Carter topped the charts, but what do Beyoncé and Digital Accessibility have in common? Considering inclusive and accessible design in web content and advertising is not just a 'nice-to-have'...

Navigating First Party Data & Digital Privacy Event

The landscape of first-party data and digital privacy is continuously evolving. Over the past three years, we have engaged in a journey of education, and it is essential that we now focus on...

5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...

Measurement

Digital Measurement Templates, Tips & Terminology

The IAB New Zealand Data, Privacy & Measurement Council has developed a set of new resources, designed to help digital teams deliver effective measurements and improve business outcomes.

News & Resources

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