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News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Search Playbook
Search Playbook
This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Search advertising opportunities.
Native Playbook
Native Playbook
This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit...
Audio Playbook
Audio Playbook
This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. IAB and the members of...
Measurement in 2023 and Beyond
Measurement in 2023 and Beyond
The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels...

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