This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit types to help marketers understand what they should generally expect from that ad unit type.
The Playbook also highlights the core differences by type that are important for marketers to understand when evaluating the various options being offered and provide ad disclosure principles.
If you’re an IAB New Zealand Member, you can download the playbook here
For further information or to become an IAB New Zealand Member, please get in touch.
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