Mobile as a channel has the reach and personal touch-points across a consumer’s day to make it the most complementary medium to any other channel.
As a definition for this IAB New Zealand Playbook, Mobile can be any Smartphone or tablet device. Mobile offers so many opportunities for brands to talk to an engaged audience when they are most receptive and in their personal moments. The Mobile is a consumer’s constant companion, used throughout the day for everything from checking Social media, streaming video, getting the latest breaking news to researching a car, holiday, playing games, or purchasing a product.
If you’re an IAB New Zealand Member, you can download the full playbook here.
For further information or to become an IAB New Zealand Member, please get in touch.
