Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms.
These guidelines are from our IAB US team and contain US references.
Addressing the challenge of intrusive advertising, the guidelines prioritise clear disclosures, appropriate calls-to-action, and adherence to quality assurance protocols to standardize practices and make ads engaging rather than disruptive. The document establishes guidelines for various ad formats, promoting collaboration among gaming and advertising professionals to achieve higher standards and an optimal balance between advertising goals and user satisfaction.
IAB guidelines and best practices aim to standardise in-game ads through industry collaboration while respecting player experience. They provide essential guidance for advertisers, agencies, game publishers, and platforms to craft creatives that effectively engage gaming audiences.
If you're an IAB New Zealand Member click here to gain access to download the guidelines.
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