With that in mind, we couldn't be more proud of our team and the first of our new series of whitepapers in 2022; eCommerce is a current topic that we believe we can assist with impartial digital expertise and simplify it for our members.
The purpose of this paper is to provide insight on the state of eCommerce in New Zealand, with an overview of the marketplace and the latest research in terms of user experience and innovation in eCommerce capabilities.
We have offered a balance between a thorough overview while helping provide actionable insights for planning omnichannel, eCommerce and m-commerce strategies.
If you are an IAB New Zealand member you can download the whitepaper here.
For further information or to become an IAB New Zealand Member, please get in touch.