Thanks to our colleagues at IAB Europe, we are able to share their latest Guide to Omnichannel Retail Media. This resource offers insights into integrating online and offline campaigns and addresses key challenges like market fragmentation and standardisation.
As Retail Media continues to transform the digital advertising landscape, brands need to aim for a unified approach to reach consumers across multiple channels. IAB Europe’s Retail Media Committee has created a Guide to Omnichannel Retail Media to provide expert insights and strategies to help marketers navigate this dynamic space. Fun fact - "Omnis" is Latin for "every/all" and in this context represents the integration of all physical channels (offline) and digital channels (online) to offer a seamless customer experience.
What’s Inside the Guide:
- What is Omnichannel Retail Media? Understand the meaning of omnichannel and its critical role in creating a cohesive customer experience.
- Key Benefits - Discover how omnichannel campaigns enhance audience reach, improve attribution, and drive better ROI.
- Challenges - Learn how to overcome common obstacles such as data fragmentation and measurement difficulties.
- Strategy Development - Step-by-step guidance on building a customer-centric omnichannel Retail Media strategy.
- Future Trends - Explore how technology, personalisation, and integrated data will shape the future of omnichannel Retail Media.
This comprehensive guide is a valuable resource for any brands, retailers, and media buyers looking for valuable insights to help maximise campaigns.
If you’re an IAB New Zealand Member, you can download the Omnichannel Retail Media Guide here.
For further information or to become an IAB New Zealand Member, please get in touch.
