The IAB New Zealand Data, Privacy & Measurement Council has developed a set of new resources, designed to help digital teams deliver effective measurements and improve business outcomes.
Measurement Templates & Resources
A helpful set of editable measurement templates that can be downloaded from our website, rebranded, and used as your own. This resource is designed to help agency teams seeking new models or frameworks to shape their tactics, and to help publishers craft precise briefs that deliver successful measurement. IAB New Zealand Members can download the templates by clicking here.
6 Tips to Deepen Publisher Stakeholder Engagement
This opinion piece provides the council's top 6 tips on how to effectively engage with publishers as the industry shifts its focus towards first-party data, and direct collaborations between brands, publishers, and platforms. IAB New Zealand Members can download the templates by clicking here.
Digital Measurement Terminology Glossary
This glossary is designed to help anyone new to the industry or needing a refresher to navigate digital measurement terminology that may not always be understood at first glance. IAB New Zealand Members can access the glossary by clicking here.
