This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital branded content opportunities.
IAB and the members of its Digital Effectiveness Council have pursued the goal of educating marketers and agencies, creatives, planners, and buyers about branded content opportunities and discussing best practices and guidelines for building highly successful branded content campaigns.
If you’re an IAB New Zealand Member, you can download the playbook here.
For further information or to become an IAB New Zealand Member, please get in touch.