News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Measurement in 2023 and Beyond
Measurement in 2023 and Beyond
The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels...
The Role of Cookies in Programmatic
The Role of Cookies in Programmatic
A cookie or an HTTP cookie, a.k.a 'web cookie,' or more commonly known as 'browser cookie,' is a tiny text file that a server sends to a user’s computer via the web browser. After being received and...

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