News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Video Playbook

For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...

Measurement

Measurement Templates & Resources

New Resources to Enhance Digital Measurement Stakeholder Engagement

Native Playbook

This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit...

Branded Content Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital branded content opportunities.

Playbooks & Guidelines

Audio Playbook

This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. IAB and the members of...

5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...

Playbooks & Guidelines

2023 pDOOH Market Barometer

New IAB New Zealand Survey Sheds Light on Programmatic DOOH in New Zealand

Decarbonisation in the Media Industry

An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon...

Video & Attention

A Screens-first Approach - 2022 Whitepaper

The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. This...