Join us for an engaging webinar as leaders from the New Zealand publishing industry share their experiences and insights on successfully integrating AI into their organisations. This free webinar is available to IAB New Zealand members and non-members.
This session is designed for digital advertising practitioners interested in exploring practical AI applications and learning from real-world local case studies. Engage with thought leaders, discover innovative strategies, and enhance your understanding of AI in action. Hosted by IAB New Zealand Emerging Technology Chair Jake Calder.
WEBINAR PANEL
Shannon Addison
Creative Director
TVNZ Blacksand
Shannon Addison is the Creative Director of all things commercial at TVNZ Blacksand. She has created award-winning content for some of NZ’s biggest brands, and is interested in using AI as a force for creative good.
John Buckley
Director of Digital Revenue & Strategy - Brand Connections Stuff
John specialises in digital marketing transformation for brands and navigating the complexities of digital strategy, execution, and measurement to achieve advertising success. At Stuff he uses AI to enhance commercial growth and audience engagement, with a clear focus on innovation, technology, and customer experience, By leveraging AI tools Stuff is building strong and sustainable business solutions for customers.
Host: Jake Calder
Chair, IAB NZ Emerging Technology Council & Host
Head of Digital & Innovation MBM
Jake has a unique ability to identify and analyse emerging technologies and their potential impact on society and business. A Futurist and AI enthusiast, Jake is well-versed in a wide range of media consumption behaviours and cutting-edge technologies.
Katie Macdiarmid
Chief Information Officer
NZME
Katie Macdiarmid, Chief Information Officer at NZME, has extensive experience in technology delivery and digital transformation. She is currently leading NZME’s Enterprise Technology and Generative AI strategy to support NZME’s business goals, ensuring NZME maintains a competitive advantage in the rapidly changing media market.
