A Guide for the IAB NZ Digital Advertising Awards 2024

As we approach the 8th annual IAB NZ Digital Advertising Awards, the competition for industry recognition has never been greater. The question is: what will make your entry stand out this year? We hear from former IAB New Zealand Chair, and 2024 Executive Judge Stephen Old. 

What will make your entry stand out this year? This guide aims to provide you with key tips and tricks for crafting a compelling and effective award entry that captures the attention of the judges.

Understanding the Award Criteria

Before you begin writing, it’s essential to thoroughly review the award criteria and guidelines. Understanding what the judges are looking for is crucial for tailoring your entry to meet those expectations. The clearer you are on the criteria, the better you'll be able to align your entry for success.

Getting Prepared

Gathering all necessary information and documents before starting your entry will pay off in the long run. Preparation streamlines the writing process and ensures you have all the evidence needed to support your submission.

Materials to Collect:

• Background Information - make sure you provide detailed insights about the campaign or nominee. This sets the stage for the judges to appreciate your submission.
• Achievements and Impact - find specific and measurable examples of achievements such as return on investment, that will highlight the significance of your efforts.
• Supporting Documents - Campaign metrics, data, and other evidence is essential. This includes impactful charts or imagery that visually convey your success.

Structuring Your Entry

A well-structured entry is easier for judges to read and understand. Think of your submission as a story that unfolds - it needs a beginning, a middle, and an end.

• Introduction: Remember, the judges know nothing about your entry. Captivate them from the start with a strong opening.
  Use clear headings and subheadings to organise your content logically, guiding the judges through your narrative seamlessly.
• Writing Compelling Content: Engage the judges with a narrative that showcases not just your results, but also the creativity and vision behind your campaign. Your enthusiasm for your work can create a lasting impression.
• Supporting Your Claims: Ensure that every assertion you make is backed by evidence. The quality of your supporting documents can significantly strengthen your entry.

Review, Edit, Review, Edit

Never underestimate the power of a thorough review process. Editing your content multiple times will help eliminate errors and refine your message.

Mistakes to Avoid

Stay clear of common pitfalls such as:

• Leaving everything until the last minute
• Grammatical errors
• Overly technical jargon
• Failing to adhere to the guidelines

The IAB NZ 2024 Digital Advertising Awards is more than just a competition; it’s a chance to tell the world about the remarkable work we do in the digital advertising industry. Each entry represents the creativity, dedication, and innovative spirit that drives our industry forward. 

Take pride in your submissions, channel your passion into your writing, and let your work be a testament to your commitment to excellence.  Entries close Monday 26 August 2024. 

Best of luck!