Wise, a company that lets you transfer and manage money worldwide wanted to find Kiwis in need of its services - in particular those with international ties to family, friends or businesses - so it turned to digital audio. The campaign, executed across New Zealand's most popular podcasts, achieved an 11.87% conversion rate, demonstrating the effectiveness of targeted audio advertising for reaching specific demographics.
NZME's case study reveals the strategic approach behind Wise's success, offering valuable insights for businesses looking to maximise the impact of their digital audio campaigns.
To find our more about how podcast advertising can deliver results email podcasts@nzme.co.nz