Unlocking Incremental Growth Through Future-Proof Measurement

There has been no shortage of updates around the deprecation of cookies. The impact this has had on measurement has been profound and should not be underestimated.

Leading marketers are switching to advanced, and often combining multiple measurement strategies, to get a complete view of their return on investment and to identify areas of growth. 

In this session, we'll go through some of these changes and discuss how first-party data can be used to unlock growth, as well as explore some of the components of how to build a 360-degree measurement framework.