Events

The Evolution of Audio Event

Written by Admin | Oct 26, 2022 2:51:00 AM

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour.

Audio remains one of the most effective tools in the marketing strategy, however, these audiences have become more fragmented and harder to reach than ever before.

 

Join us for an event where we discuss the results of our second annual IAB New Zealand | Evolution of Audio Survey 2022.

 

Building on the results of last year's survey, we will examine any emerging trends and their implications for the development of digital audio and continued growth in this market. We will also review the progress of the New Zealand Podcast Ranker, a key measurement tool for podcasts, as it reaches its first year in the market.