MeasureUp NZ

KEYNOTE SPEAKER

Head of Marketing Science ANZ, Meta

Carl is a highly experienced marketing science professional with two decades of expertise across ANZ and the UK. With a background in agency, he is passionate about leveraging measurement as a driver for growth for advertisers. He brings his unique blend of scientific, marketing and measurement expertise to MeasureUp and will provide an insight into how AI will impact the future of marketing and measurement. 

KEYNOTE SPEAKER

Managing Director, Milton Data. IAB Australia MeasureUp Keynote Speaker.

Ian has more than 30 years of experience helping media and marketing companies make better business decisions by understanding consumer behaviours. At Milton Data, he has built an organisation focussed on the cutting edge of modern media and marketing analytics. Key areas of expertise include privacy-safe audience attribution systems, advertising effectiveness services and bespoke data integration solutions linking proprietary and syndicated data sets. 

Chief Strategy & Measurement Officer, PHD Media 

Simon has over two decades of industry experience in both media and creative agencies in NZ, the UK, Europe and Australia. He is a self-confessed optimistic cynic who believes an increased usage of data and measurement is either great for business or terrible for business.

Group Manager Research & Insights, MediaWorks

Brad has over 20 years of experience in understanding and analysing consumer behaviour through data. His career spans across the media industry in ANZ and the UK, where he has held senior roles in leading media companies. With a passion for audience measurement, Brad was Chair of the IAB Measurement Council in 2018. 

Managing Director, Mi9

Rhys has been Managing Director of Mi9 since 2016, where he is proud to help advertisers reach an audience of 2.6 million Kiwis through Mi9’s representation of premium digital publishers Microsoft, Match Group, National Rugby League and Moonbug Entertainment. Mi9 is part of publicly listed Nine (ASX: NEC), one of Australia’s largest media groups by market value, and has operated in New Zealand since 2007.

Founder, Reason and Rescue.Metrics.com

Co-founder of one of NZ's largest digital advertising agencies Reason, Tim is also founder of RescueMetrics.com a technology solution that optimises marketing spend by fixing tracking and conversion issues. Tim has been recognised in the Deloitte Fast50 and Asia Fast500 Growth and was also listed on the Forbes 30 under 30 Entrepreneurs in 2016. 

Head of Publishers and Platforms Nielsen Australia

Kirsten has held roles across B2B and B2C roles in marketing, research and insight intelligence from both supplier and client side roles. She is a qualified practitioner (QPR) and a member of the Research Society of Australia, with qualitative and quantitative experience across audience measurement, brand tracking and impact, product development, creative evaluation and social intelligence. 

Senior Marketing Manager & Chapter Lead Media & Planning | Woolworths New Zealand

Nicola is an experienced, passionate, integrated marketing comms professional. Employed across the globe in the UK, Australia, Hong Kong and now NZ, she has worked with regional and global brands including  Mindshare, Air New Zealand, and Cathay Pacific. Nicola believes the best strategies are data driven and she aspires to deliver the best insights, based on data, to  drive engagement.

General Manager Digital, Hearts & Science

Digital Director, OMD New Zealand

Sam has spent over a decade working within the media agency world. With roots in programmatic he has a strong passion for technology and data, helping businesses grow their digital strategies across both brand and performance. Currently he leads the digital team within OMD – New Zealand's largest media agency.

MODERATOR

Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle.

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science.  Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He  joined FCB in New Zealand and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy. 

MODERATOR

Industry Manager, Google NZ

John Waltmann is a media and marketing expert with over 12 years of experience in the US, and New Zealand. He has worked across media agencies, retail, e-commerce, and music software brands. As an Industry Manager at Google, John partners with New Zealand's largest domestic retail brands  to drive business growth through media, technology, data, and insights.

Head of Annalect, Omnicom Media Group NZ

Chris has more than 20 years of experience from agencies in NZ and the UK. Driven by a passion for numbers, he has made it is mission to bring a greater level of science and accountability to the industry, and has gained extensive experience across a wide range of marketing measurement techniques. His expertise lies in making concept measurement concepts accessible to marketers and squarely focusing on driving business outcomes.  

Chief Product Officer, GroupM

With over 20 years’ experience in technology, data, media and strategy across New Zealand, France and the UK, Christophe oversees GroupM product.  This spans Investment, performance marketing and specialist NZ business units including Nexus, Goat and Acceleration.

Mel continues to leave an indelible mark on the NZ media landscape, bringing warmth, intelligence and a touch of humour to every role she undertakes. She is best known for her role as the host of "The Cafe" on Three, and for her tenure at Coast FM.