Welcome to IAB NZ

IAB New Zealand empowers the media and marketing industries to thrive in a digital economy. 

Why IAB New Zealand

 

IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain of digital advertising from media owners, publishers, media agencies, advertising agencies through to brands and advertisers. Shaping our industry is important to us, and we offer a comprehensive member benefits package to educate, inspire and empower New Zealand businesses to grow in a digital economy.

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What we do

 

We empower IAB New Zealand Members to thrive in the digital advertising ecosystem, through thought leadership, standards, insights, training, networking events, and connections. IAB New Zealand is an authoritative and objective source of best practice for the digital advertising industry, and membership enables key stakeholders to be part of the conversation.

News & Updates

Measuring Visibility in the AI Era (IAB U.S)
Measuring Visibility in the AI Era (IAB U.S)
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodologies that can produce different answers for the same brand or publisher....
Agentic AI & The Future of Marketing Webinar On Demand
Agentic AI & The Future of Marketing Webinar On Demand
Everyone is talking about agentic AI, but for many digital advertising practitioners the question wasn't whether it matters, it was what to do about it. If you missed our recent webinar featuring some of our IAB New Zealand AI Working Group team, you can catch up and watch it on-demand below.
Katie Macdiarmid NZME Appointed IAB New Zealand Chair
Katie Macdiarmid NZME Appointed IAB New Zealand Chair
One year ago, in our first '2 minutes with...' conversation on LinkedIn, Katie Macdiarmid CIO (NZME) told us the best advice she'd ever been given, which was "Don't be a hero in the first half, don't be scared in the second half." Fitting, it turns out, because today we're excited to announce that...

Become a member

 

Gain access to industry insights, member-only resources from the global IAB network and IAB Tech Lab, local research and reports, and discounted member tickets to IAB New Zealand events,.

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Events

 

IAB New Zealand events are the ultimate destination for our members to stay updated on the latest industry trends and developments. We host a variety of exciting events year-round, covering digital advertising topics and offering networking opportunities. Our goal is to keep you ahead of the curve and engaged in the ever-evolving industry landscape.

Our Members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
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