Welcome to IAB NZ

IAB New Zealand empowers the media and marketing industries to thrive in a digital economy. 

Why IAB New Zealand

 

IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain of digital advertising from media owners, publishers, media agencies, advertising agencies through to brands and advertisers. Shaping our industry is important to us, and we offer a comprehensive member benefits package to educate, inspire and empower New Zealand businesses to grow in a digital economy.

iab_thumbs

What we do

 

We empower IAB New Zealand Members to thrive in the digital advertising ecosystem, through thought leadership, standards, insights, training, networking events, and connections. IAB New Zealand is an authoritative and objective source of best practice for the digital advertising industry, and membership enables key stakeholders to be part of the conversation.

News & Updates

A Local Guide to Market Mix Modeling (MMM)
A Local Guide to Market Mix Modeling (MMM)
Getting the most from your media mix is one of the most persistent challenges in marketing, and one of the hardest to prove without the right tools. The IAB New Zealand Data, Privacy & Measurement Council has developed a local guide to Market Mix Modeling (MMM) with contributions from local...
Zero, First, Second, Third: A Plain-English Guide to Data for Everyone
Zero, First, Second, Third: A Plain-English Guide to Data for Everyone
As a marketer, understanding the difference between data types could be one of the most useful things you do this year, because data underpins almost every decision you make about who to reach, what to say, and whether it worked. Zero-party. First-party. Second-party. Third-party. Is it a data...

Become a member

 

Gain access to industry insights, member-only resources from the global IAB network and IAB Tech Lab, local research and reports, and discounted member tickets to IAB New Zealand events,.

IAB - Thumbs - right
iab-thumb-left

Events

 

IAB New Zealand events are the ultimate destination for our members to stay updated on the latest industry trends and developments. We host a variety of exciting events year-round, covering digital advertising topics and offering networking opportunities. Our goal is to keep you ahead of the curve and engaged in the ever-evolving industry landscape.

Our Members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
a504025d-d535-4158-878a-ba5a3c432e46-company_logo-Vevo_Logo_Master_White-4912d2
WorkCommsogo-MONO-REV
Are Media Logo White2
Plug logo (1)
Momentum Logo (Large) - White
Azira logo white

Subscribe to our newsletter

Get all our latest news & updates